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D'Casa Destinations - Positioning within the preferences of the Mexican traveler:

Residence's Inn by Marriott objective in 2022


  • It currently has three properties located in Mérida, Cancun and Playa del Carmen



January 10, 2022.– The Residence Inn by Marriott brand introduced to the Mexican market by RCD Hotels begins 2022 with a clear objective: to position itself within the preferences of national consumers as an option that responds to new travel considerations. The Residence Inn by Marriott proposal fits perfectly in this new context where avoiding spaces with high influx is essential, with three properties located in Mérida, Cancun and Playa del Carmen.


Since the opening of the first Residence Inn by Marriott in Mérida in March 2020, the hotels have had a great reception among travelers. “Although the beginning was challenging due to the conditions of the pandemic, once mobility restrictions were lifted and people were able to leave again, our occupation gradually increased in accordance with government regulations in terms of accommodation. By the summer of 2021, our allowed operation was 70% and we were able to reserve practically all the available rooms, ”explains Arturo Cruz, commercial director of the three Residence Inn by Marriott properties in Mexico.



The location of the properties has been a fundamental piece for the success obtained, since the Yucatan peninsula is one of the regions with the greatest business and tourist development in the country. Merida is one of the ten most important cities in Mexico and a great business center; While Cancun and Playa del Carmen are top destinations for national and international tourists.


In this regard, Arturo Cruz comments: “our location in three of the most cosmopolitan cities in the country has given us the opportunity to receive tourists who travel for both business and pleasure. In this way, in Mérida, the reserve mix is ​​divided into 60% business and 40% pleasure; and vice versa in Cancun and Playa del Carmen, where 60% of the guests travel for recreational reasons and 40% for commercial activities ”.


The strategy to continue with the positioning of Residence Inn by Marriott in Mexico will focus on highlighting the concept of the brand: “travel as you live”, where each suite is more than a room, it is a space for guests to feel comfortable in be themselves.



Given the new normal we live in, staying in a space that has enough comforts to work and rest alike is a must; and that is why the value proposition of Residence Inn by Marriott is adaptable to different ways and reasons of traveling, whether for business or pleasure, as a family, as a couple, with friends, or with pets.


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