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October 14, 2021 - Throughout the month of October, Hard Rock Hotels will promote its annual PINKTOBER® Breast Cancer Awareness Campaign, which consists of a series of fundraising efforts that support the Hard Rock Heals Foundation®, RCD® Foundation and the local communities where the brand has properties in our country.

True to its mottos "Love All - Serve All" and "Take Time To Be Kind" Hard Rock Hotels expresses its strong support during the breast cancer with various actions that range from the sale of commemorative t-shirts in all the Rock Shop and special pink mud massages available in the Rock Spa of the hotels in Mexico, to the organization of a 5km race that will take place on October 30 at the Hard Rock Hotel Riviera Maya.

“For 22 years, Hard Rock International joined the fight against breast cancer through PINKTOBER®, and for us it is an honor to do our bit and organize activities that, in addition to pampering our guests, contribute by transmitting a unifying message. of strength, hope and awareness of the issue ”, explains Mariana

Briseño, public relations manager of RCD Hotels.

This year, Hard Rock International will offer uniquely designed limited edition products including a PINKTOBER-themed t-shirt and a newly designed PINKTOBER pin. A percentage of all proceeds will go to charities that help raise awareness and funds for breast cancer research.

"Stay Strong" with Hard Rock Hotel

To celebrate the unwavering strength of women battling breast cancer and breast cancer survivors, Hard Rock Hotels will present the mantra, "Stay Strong with Hard Rock Hotel," pledging to donate 50 special stays of four nights each in its different properties.

In 2012, the Hard Rock Hotels brand arrived in Mexico with RCD Hotels with the opening of a property in Vallarta. With this association, the Mexican hotel group introduced the all-inclusive concept for the first time and currently has a total of five properties in the national territory and the Caribbean with hotels in Punta Cana, Cancun, Riviera Maya and Los Cabos, the latter opened in 2019.

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